Thursday, December 17, 2009
Twain on Making a Difference
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“Let us endeavor so to live that when we come to die even the undertaker will be sorry.”
–Mark Twain (1835-1910)
American writer
Give more history…
Mark Twain understood business. He sold thousands of copies of Huck Finn, Tom Sawyer, and his other books through "subscription agents" — salespeople who would presell books door-to-door using sample pages of the books they were promoting (called a "canvassing book" or "sales dummy").
Twain’s policy was to have 40,000 copies sold before a book was published (actually produced). The upsell for the agent… better bindings.
Read the scripts used by the salespeople, enjoy the agent’s kit, or get the big picture of marketing Twain.
(entire archive here — fun evening reading)
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